The New York-based National Academy of Television Arts & Sciences, the group that hands out the Daytime Emmy Awards, says that the awards ceremony will go on as scheduled on June 27, although it still has been unable to sign a deal with a broadcaster. Daily Variety reported today (Thursday) that the group has been struggling to find a broadcast partner as daytime soap operas shut down and ratings for daytime syndicated fare plummet. Ratings for the awards show itself have fallen even more precipitously, the trade publication observed. In 2000, airing on ABC, it drew 13 million viewers. Last year, with only the CW willing to carry it, it drew just 2.7 million viewers.

18/03/2010