The U.S. audience for the World Cup soccer telecasts has increased 64 percent from 2006, with ESPN and ABC averaging 3.35 million viewers per game, according to Mediaweek. Although those numbers may be skewed somewhat by huge audiences for matches involving the U.S. team (Friday's match between the U.S. and Slovenia drew 5.2 million viewers), ESPN executives are predicting that the ratings will remain high regardless of whether the U.S. team lands in the final rounds. Of Nielsen's 56 metered markets, South Florida (Miami-Fort Lauderdale) boasts the highest percentage of viewers watching the contests, followed by New York City.

22/06/2010