Rap superstar 50 Cent has the smell of success - he's launching his own fragrance after striking an exclusive deal with U.S. department store MACy's.
The In Da Club hitmaker has already built up an empire revolving around his music, fashion and VitaminWater drink ventures, and now he's joining the likes of hip-hop mogul Sean 'Diddy' Combs with his own scent.
Power by 50 Cent will be released in partnership with fragrance firm Lighthouse Beauty and will hit MACy's store shelves later this year (09).