Rap superstar 50 Cent is going head-to-head with hip-hop legend Dr. Dre in the electronics market - he's releasing his own line of headphones.
The In Da Club hitmaker has teamed up with engineers at Sleek Audio for a range of wireless accessories and will unveil the product at the Consumer Electronic Show (CES) in Las Vegas on Thursday (06Jan11).
Dre joined forces with Monster Cable executives in 2008 to launch a collection of headphones under his Beats By Dre brand. He has since collaborated with Sean 'Diddy' Combs, Lady Gaga and Justin Bieber to expand the range with their own designs.