50 Cent has vowed to stop trading insults with his fellow rappers - because the highly-publicised battles have earned him a "bad guy" reputation.
The In Da Club star has hit headlines in the past for his war of words with rivals including hip-hop heavyweight Rick Ross and music mogul Sean 'Diddy' Combs, but he insists he no longer wants to be known for his bad-mouthing.
He says, "I don't have issues with people until they say things that make me feel like they want a problem. Point to one situation that I've been in, one altercation where I was competing with another artist that I've started... Ain't that hip-hop? There's always been battling. It's always been a part of the culture.
"In the future, because I've been kind of captured as the bad guy on some level because they watch me compete and win and it feels like it was effortless, I will (make) a point to not even respond. I'll just look and watch people when they say things."