The I'm Different star launched his holiday line last month (Nov15), and the sweaters, which are decorated with a variety of marijuana leaf and dancing Santa designs, became a big hit online, raking in almost $2 million (£1.3 million) in profits for his T.R.U. Foundation charity.

2 Chainz, whose late father was a veteran, has used the funds to help locals in his native Georgia, so far surprising one disabled soldier by paying his rent for a year, and handing the keys to a new minivan to a family in need.

"I've had a foundation for some time," he tells Forbes.com. "My girl and I, we've been trying to figure out a way to be active within the community. This was a great way to do it...

"We made close to $2 million in revenue. I had a numerous amount of celebrities helping with (promoting) the shirt... So I could not continue receiving those blessings without giving back at the end of the day."

The hip-hop star continues, "We're creating our own way to give back, to do something for people. We'll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me."

Now 2 Chainz is working on the next step in his clothing career, adding: "This is just the beginning of 2 Chainz. In 2016, we'll have a clothing line."