Rapper 2 Chainz Is Planning To Expand His Reach Into The Fashion Industry With A Full Clothing Range Following The Huge Success Of His Ugly Festive Sweater Collection.
The I'm Different star launched his holiday line last month (Nov15), and the sweaters, which are decorated with a variety of marijuana leaf and dancing Santa designs, became a big hit online, raking in almost $2 million (£1.3 million) in profits for his T.R.U. Foundation charity.
2 Chainz, whose late father was a veteran, has used the funds to help locals in his native Georgia, so far surprising one disabled soldier by paying his rent for a year, and handing the keys to a new minivan to a family in need.
"I've had a foundation for some time," he tells Forbes.com. "My girl and I, we've been trying to figure out a way to be active within the community. This was a great way to do it...
"We made close to $2 million in revenue. I had a numerous amount of celebrities helping with (promoting) the shirt... So I could not continue receiving those blessings without giving back at the end of the day."
The hip-hop star continues, "We're creating our own way to give back, to do something for people. We'll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me."
Now 2 Chainz is working on the next step in his clothing career, adding: "This is just the beginning of 2 Chainz. In 2016, we'll have a clothing line."